2019
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Revista Brasileira de Gestão de Negócios - RBGN
Fabiane Letícia Lizarelli et al., « Integration mechanisms for different types of innovation: case study in innovative companies », Revista Brasileira de Gestão de Negócios, ID : 10670/1.3fh12h
"Purpose: This paper examines the use of integration mechanisms in two innovation activities relationships: between exploitation product innovation and exploration product innovation, and between exploitation process innovation and exploration product innovation. It also identifies the benefits generated by the use of integration mechanisms.Design/methodology/approach: A multiple case study in four companies from different sectors which are a reference in product and process innovation.Findings: There is integration in the innovation activities relationships studied. The most used integration mechanisms in both relationships are regular collaboration, involvement for knowledge exchange (cross-functional interface mechanisms), those related to a culture of freedom, such as the free flow and encouragement of ideas, and those related to knowledge and information exchange (connectedness mechanisms). Originality/value: In addition to identifying that integration is possible and occurs in companies, it was possible to verify that the use of integration mechanisms enables the generation of benefits for product innovation."