Caring or Pretending to Care? Social Impact, Firms' Objectives, and Welfare (former title: Social Responsibility and Firm's Objectives)

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21 février 2022

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info:eu-repo/semantics/altIdentifier/hdl/2441/7fsnj6af7v9ncrf76qn5p5on9e

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Sciences Po

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http://creativecommons.org/licenses/by-nd/ , info:eu-repo/semantics/OpenAccess




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Michele Fioretti, « Caring or Pretending to Care? Social Impact, Firms' Objectives, and Welfare (former title: Social Responsibility and Firm's Objectives) », Archive ouverte de Sciences Po (SPIRE), ID : 10670/1.3l6btg


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Many firms claim that “social impact” influences their strategies. This paper develops a structural model that quantifies social impact as the sum of surpluses to a firm and its stakeholders. With data from a for-profit firm whose prosocial expenditures are measurable and salient to consumers, the analysis shows that the firm spends prosocially beyond profit maximization, thereby increasing welfare substantially. Incentivizing a standard profit-maximizing firm to behave similarly would require subsidies amounting to 58% of its prosocial expenditures because consumers’ willingness to pay is relatively inelastic to prosocial expenses. Therefore, social impact resembles a self-imposed welfare enhancing tax with limited pass-through.

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