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Date
15 février 2023
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- handle: 10670/1.3uza64
- ONIX_20230215_9781803560007_247
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Web marketing Online marketing World Wide Web marketing Management, Product Brand management Service of process Service of papers Abuse of process Process Public markets Marketing management Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Equity--Law and legislation Chancery Communication, Primitive Mass communication Architectural engineering Construction Buildings--Design and construction Engineering, Architectural building bâtiment monumentCiter ce document
Directory of Open Access Books, ID : 10670/1.3uza64
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Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and “living” the brand.