Fiche du document
11 juillet 2023
- handle: 10670/1.4hilxf
- hal: hal-04474419
Sujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industry Scientific research Science research Science--Research Shoppers Customers (Consumers) Pay, Willingness toCiter ce document
Quynh-Liên Duong, « Exploring the consumer’s willingness to pay for the sustainable tourism label », HAL-SHS : droit et gestion, ID : 10670/1.4hilxf
Métriques
Partage / Export
Résumé
The purpose of this study is to understand the consumers' attitudes toward responsible tourism’s label. We study the literature about the responsible tourism and propose a research model explaining the consumer’s behaviour. We examine the willingness to pay for the responsible tourism label (WTP), 2) and explore the influence of factors like sociodemography, psychology and personal values over consumers' WTP for socially responsible tourism’s label. We build our research framework and use the conjoint analysis in order to measure the WTP.