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1 janvier 2021
- handle: 10670/1.4ubirz
Ce document est lié à :
10.29101/crcs.v28i0.15794
info:eu-repo/semantics/openAccess
Mots-clés
audience segmentation climate change communication Chile climate change beliefs environmental worldviewsSujets proches
Climatic changes--Environmental aspects Global climate changes Climate change Climatic change Climate variations Climate changes Global climatic changes Changes, Climatic Climatic variations Climatic fluctuationsCiter ce document
Rodolfo Jorge Patricio Sapiains-Arrué et al., « Chileans, climate change and the natural environment: An audience segmentation study », Convergencia. Revista de Ciencias Sociales, ID : 10670/1.4ubirz
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: Not much research has been carried out in Latin America on the human dimensions of climate change. An audience segmentation study was conducted in Chile to explore different perspectives about this issue, using data from a national survey (n=2170). Results showed most Chileans express high levels of concern and agree climate change is happening and caused mainly by human actions. On the contrary, differences were found on worldviews, behaviors, perceptions of control among other factors, allowing the identification of three groups: Pragmatics, Neoliberals and Environmentalists. These results can contribute to the design of more effective communication strategies to increase awareness and climate action.