Effects of business to business e-commerce platform-governance mechanisms on seller firms’ performance
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- handle: 10670/1.4wfuxk
- Li Wenjie, Sun Chaojing, Li Yan et Ertz Myriam. (2024). Effects of business to business e-commerce platform-governance mechanisms on seller firms’ performance. Research in International Business and Finance, 67, e102121.
- doi: 10.1016/j.ribaf.2023.102121
Ce document est lié à :
https://constellation.uqac.ca/id/eprint/9597/
Ce document est lié à :
http://dx.doi.org/doi:10.1016/j.ribaf.2023.102121
Ce document est lié à :
doi:10.1016/j.ribaf.2023.102121
Mots-clés
Marketing Informatique business to business platform community building governance mechanism monitoring symbiosis theorySujets proches
Businesses Firms Companies Enterprises Business organizations Organizations, BusinessCiter ce document
Wenjie Li et al., « Effects of business to business e-commerce platform-governance mechanisms on seller firms’ performance », Constellation - Université du Québec à Chicoutimi, ID : 10.1016/j.ribaf.2023.102121
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Résumé
The Chinese government's quinquennial “Internet Plus” plan encompasses big data, cloud computing, and the Internet of Things for a broad range of industries. While the electronic commerce platforms that had segmented the business-to-business (B2B) market jumped at the opportunity to facilitate user firms’ performance, this coerced digitalization also provided sellers with a firm basis for becoming solely profit-seeking and engaging in unethical behavior. Seller firms’ core position is that a B2B e-commerce platform must supervise and manage seller firms to improve their performance. Drawing on symbiosis theory, this study proposes that platform-governance mechanisms (monitoring and community-building) enhance seller firms’ sense of belonging, thus improving relationship satisfaction and increasing seller firms’ performance. This study designs effective governance mechanisms for the B2B e-commerce platform according to its new roles. In addition to its economic role, the B2B e-commerce platform should assume “coordinator” and “supervisor” roles.