Fiche du document
1 juillet 2014
- handle: 10670/1.4x05a6
info:eu-repo/semantics/openAccess
Citer ce document
Marleny Natalia Malaver Rojas et al., « Art and strategy: The case study of the fashion industry in Colombia », Pensamiento & Gestión, ID : 10670/1.4x05a6
Métriques
Partage / Export
Résumé
Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.