Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
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Date
2004
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- handle: 10670/1.4xq2ql
- hal: hal-04103142
- doi: 10.1515/semi.2004.2004.152-1-4.1
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info:eu-repo/semantics/altIdentifier/doi/10.1515/semi.2004.2004.152-1-4.1
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Semiology (Linguistics) Semeiotics Natural science Sciences Science of science Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Consumer researchCiter ce document
David Glen Mick et al., « Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.1515/semi.2004.2004.152-1-4.1
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