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1988
- handle: 10670/1.5268bv
- 1405-2210
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http://www.redalyc.org/revista.oa
Estudios sobre las Culturas Contemporáneas
Mots-clés
Estudios CulturalesSujets proches
Telenovelas Soap operas Soap operas, TelevisionCiter ce document
Jose Marques de Melo, « La popularidad de las telenovelas Brasileñas », Estudios sobre las Culturas Contemporáneas, ID : 10670/1.5268bv
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Résumé
"A diversity of factors contributing to the popularityof Brazilian soap operas, both within and outside ofBrazil, is discussed. Among these is the emergenceof a typical style of soap opera in national televisionwhich has developed its own language jind technique toa great commercial sucess, and which is breaking awayfrom the unsubstancial and tear-jerking melodramas ofsoap operas of other countries."