Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context
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2017
- handle: 10670/1.536qi0
- hal: hal-01592035
- doi: 10.1016/j.jretconser.2017.04.008
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jretconser.2017.04.008
info:eu-repo/semantics/OpenAccess
Mots-clés
Perceived value satisfaction attitudinal loyalty behavioral loyalty actual repurchasing behavior 1 actual repurchasing behaviorSujets proches
Standard of value Animal behavior Habits and behaviorCiter ce document
Rémi Mencarelli et al., « Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context », HAL-SHS : droit et gestion, ID : 10.1016/j.jretconser.2017.04.008
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Résumé
Recent academic studies have reexamined the link between satisfaction and loyalty by introducing actual loyalty behavior. Results of these rare studies are still inconclusive and point out the weakness of the link between satisfaction and behavioral loyalty. This work extends these previous studies by investigating the links between perceived value, satisfaction, attitudinal loyalty and behavorial loyalty. It highlights that perceived value is a better predictor of attitudinal loyalty and behavorial loyalty (number of visits and total sales) than satisfaction. Individual moderating influences are also discussed.