Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase
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- handle: 10670/1.5ajrp4
- hal: hal-01649732
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Vente Vente d'occasion Psychologie du consommateur D - Microeconomics/D.D1 - Household Behavior and Family Economics/D.D1.D10 - General M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
M. Besançon et al., « Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase », HAL-SHS : droit et gestion, ID : 10670/1.5ajrp4
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