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20 août 2023
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- handle: 10670/1.5kuwts
- hal: hal-04297270
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info:eu-repo/semantics/OpenAccess
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Mélody Leplat et al., « Natural meat vs. Plant-Based Protein : What drives consumer choice ? », HAL-SHS : économie et finance, ID : 10670/1.5kuwts
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People are interested by meat reduction or meat substitution for many arguments: health, environment, animal welfare. Firms explore new models and new supply (better meat or meat substitutes) to take, to keep or to increase market shares. What consumers really prefer and choose? In choice experiments…