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3 avril 2013
- handle: 10670/1.6bx0ir
- isbn: 9782874631191
- eisbn: 9782875581839
https://www.openedition.org/12554 , info:eu-repo/semantics/openAccess
Mots-clés
Internet marché marketing globalisation économique économie de marché trade economics globalisation Internet marketing Business, Finance BUS090010 KJESujets proches
Global cities Internationalization GlobalisationCiter ce document
Jean-Jacques Lambin, « Chapter 3. Sub-orientations in market-driven management », Presses universitaires de Louvain, ID : 10670/1.6bx0ir
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Résumé
The traditional marketing concept has always privileged the customer orientation neglecting the other market actors. In the global market, new market players are joining and traditional actors have new roles to play as a result of the globalisation and of the development of the Internet technology. In this more complex environment, being customer-oriented is not enough. Other orientations towards the other key market actors œ called here sub-orientations œ have to be adopted by the firm. The ...