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2019
- ISIDORE Id: 10670/1.6fc1a8...
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Computer control Factories--Automation Automatic production Engineering cybernetics Automatic factoriesCiter ce document
Jean Vayre et al., « Artificial intelligence of the market: How recommendation systems model and harness consumers », Les Études Sociales, ID : 10670/1.6fc1a8...
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This article discusses a particular consumer survey automation tool: recommender systems or agents. The study of this particular case provides a better understanding of how consumer survey automation tools have evolved over time and of the contemporary challenges associated with the unfolding innovations in this field. The article first shows that the current automation of consumer surveys is based on the advent of a new cognitive method based on capturing and exploiting consumer attention. It then presents the artificial intelligence techniques used to attract consumers. Finally, it examines the problems raised by these technologies and suggests some possible ways to overcome them.
