The Brazilian Business World: the difficult adaptation to globalization

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2010

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Revista Brasileira de Política Internacional




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Virgílio Caixeta Arraes, « The Brazilian Business World: the difficult adaptation to globalization », Revista Brasileira de Política Internacional, ID : 10670/1.6kuk0p


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"The article deals with the internationalization of Brazilian businesses in the current decade. In the 1990s, Brazil embraced economic neoliberalism and promoted a huge opening up of its economy. At that time, Brazilian companies had to adapt rapidly. Twenty years later, the country has reinforced its presence in Latin America and has ensured a better position in the global markets, especially by through agricultural exports."

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