Spanish public regional television in Facebook. An analysis of the situation of TV3, Aragón TV, TVG and Canal Sur in 2015 Las Televisiones autonómicas públicas en Facebook. Análisis de la situación de TV3, Aragón TV, TVG y Canal Sur en 2015
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2020
- handle: 10670/1.6r0hj3
- hal: hal-03213352
- doi: 10.5209/esmp.67587
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info:eu-repo/semantics/altIdentifier/doi/10.5209/esmp.67587
info:eu-repo/semantics/OpenAccess
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Regional public television Facebook social television engagement corporate communication Televisión autonómica pública Facebook televisión social engagement comunicación corporativaCiter ce document
Jesús Díaz-Campo et al., « Spanish public regional television in Facebook. An analysis of the situation of TV3, Aragón TV, TVG and Canal Sur in 2015 », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.5209/esmp.67587
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This study was carried out in 2015, in a context a characterized by a change of model in the television industry, due to which regional television corporations were looking for alternatives in order to develop their market positioning. Therefore, we analyze messages published on Facebook by the main four regional public televisions in Spain, according to audience ratings (TV3, Aragon TV, TVG and Canal Sur). We examine whether messages seek to promote contents, interact with users or generate engagement. We also analyze the influence of resources (photos, videos, links, hashtags, etc.), number of followers and audience ratings. We conclude that televisions mainly promote contents and that interaction with users is very limited. To sum up, these television channels are in an incipient period in the social networks and they need to develop a long-term strategy.