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4 novembre 2011
- handle: 10670/1.6rvvix
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info:eu-repo/semantics/reference/issn/1278-3366
info:eu-repo/semantics/openAccess , https://creativecommons.org/licenses/by/4.0/
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Christine Kosmopoulos et al., « Cybergeo and the Consumer Society », Cybergeo : revue européenne de géographie / European journal of geography, ID : 10670/1.6rvvix
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Résumé
In the prevailing ‘marketing’ atmosphere, we have grown accustomed to premium offers that make it possible to sell a product at a price well above its mere practical value, thanks to an accompanying ‘sales talk’ that invests it with mythical virtues. The ‘concept’ of the premium effect explains that very often the image value of commercial brands is disconnected from the usefulness of the products.The ‘Freemium’ offer promoted by open access journals is exactly the inverse of this process. I...