The “with-COVID-19” entrepreneur

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2021

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Marché et organisations

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Cairn.info

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Cairn

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Cairn

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consumer behavior COVID-19 entrepreneur Europe eurozone geopolitics pandemic strategy Consumer’s Behavior Covid-19 Entrepreneur Euro Zone Europe Geopolitics Pandemic Strategy

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Entrepreneur Intrapreneur

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Jean-Paul Betbèze, « The “with-COVID-19” entrepreneur », Marché et organisations, ID : 10670/1.709d73...

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The purpose of this contribution is to examine, from the perspective of the entrepreneur, the consequences of the COVID-19 pandemic, knowing that the effects will be significant and lasting. The analysis is based on the current competitive and geopolitical context, and it also takes into account the attitudes of more circumspect consumers, at least on the origins of the products they buy. From this perspective, the main features of the “winning entrepreneur” are presented.

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