Towards a micro conception of brand personality: An application for print media brands in a French context
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- handle: 10670/1.70cyty
- hal: hal-01830276
- doi: 10.1016/j.jbusres.2011.12.008
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2011.12.008
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Commonwealth, The Administration Political thought Government Political theory Civil government Commonwealth, The Science, Political Administration Politics Personality traits Personal identity Personology Personality theory Traits, Personality Administration Frenchmen (French people) Human fertilization Fertilization, Human Administration Public administration--Law and legislation Law, Administrative Estates, Administration of Administration Biography--Psychology Personality Biography--CharacterCiter ce document
Rita Valette-Florence et al., « Towards a micro conception of brand personality: An application for print media brands in a French context », HAL-SHS : droit et gestion, ID : 10.1016/j.jbusres.2011.12.008
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