Smokers reactions to cigarette package warnings with graphic imagery and with only text: A comparison between Mexico and Canada
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2007
- handle: 10670/1.72vg5w
- 0036-3634
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Salud Pública de México
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How to stop smoking Giving up smoking Smoking cessation programs Stopping smoking Quitting smoking Cigarette smoking cessation Tropes Speech, Figures of English language--Figures of speech ImageryCiter ce document
David Hammond et al., « Smokers reactions to cigarette package warnings with graphic imagery and with only text: A comparison between Mexico and Canada », Salud Pública de México, ID : 10670/1.72vg5w
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Résumé
"Objective. This comparison of population-based represen-tative samples of adult smokers in Canada (n=1 751) and Mexico (n=1 081) aimed to determine whether cigarette packages with graphic warning labels in Canada had a stronger impact than the text-only warning labels in Mexico. Mate-rials and Methods. Bivariate and multivariate adjusted models were used in this study. Results. Canadian smokers reported higher warning label salience (i.e., noticing labels & processing label messages) than Mexican smokers, and warning label salience independently predicted intention to quit. Moreover, Canadians had higher levels of knowledge about smoking-related health outcomes that were included as content on Canadian, but not Mexican, warning labels. Finally, a majority of Mexican smokers want their cigarette packs to contain more information than they currently con-tain. Discussion. These results are consistent with other studies that indicate that cigarette packages whose warning labels contain prominent graphic imagery are more likely than text-only warning labels to promote smoking-related knowledge and smoking cessation."