The Publishing Sector in the late Edo Period through the Tōkaidōchū hizakurige by Jippensha Ikku Le marché de l’édition de la période tardive d’Edo à travers les pages du Tōkaidō-chū hizakurige de Jippensha Ikku Il mercato editoriale di fine periodo Edo attraverso le pagine dello Hizakurige di Jippensha Ikku
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- handle: 10670/1.7441dg
- isbn: 978–88–6719–006–5
- hal: hal-04131966
http://hal.archives-ouvertes.fr/licences/publicDomain/ , info:eu-repo/semantics/OpenAccess
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Mario Talamo, « Le marché de l’édition de la période tardive d’Edo à travers les pages du Tōkaidō-chū hizakurige de Jippensha Ikku », HAL-SHS : littérature, ID : 10670/1.7441dg
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Résumé
Jippensha Ikku’s Tōkaidōchū hizakurige is a roman fleuve published be-tween the second year of Kyōwa (1802) and the sixth of Bunka (1809). Origi-nally the author’s intention was to end the novel with the first edition, de-scribing a journey to Hakone. However since the two main characters, Yajirōbee and Kitahachi, became unexpectedly famous, he was forced to continue his novel for the next eight years, making the Hizakurige one of the first “bestsellers”. Thanks to the increasing popularity of the book, both the author and its publisher Murataya Jirōbee became rich, especially after the fifth volume, when the masterpiece started to be published also in Kansai. In this essay I analyse how they managed to increase the readership by introduc-ing inventive and innovative elements into the plot; I also try to outline the strategy used to involve a wider and culturally non homogeneous audience.