30 mars 2017
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.20873/uft.2447-4266.2017v3n1p415
info:eu-repo/semantics/OpenAccess
Marcelo Rodrigo de Avelar Bastos Alves et al., « GOVERNMENTAL PUBLIC INTEREST ADVERTISING IN THE HEALTH FIELD: considerations about the organizational dimension of the production practices circuit in the Ministry of Health », HAL-SHS : histoire de l'art, ID : 10.20873/uft.2447-4266.2017v3n1p415
Health is considered as a conceptual complex regarding actors, practices, contexts and specific dynamics. Since the Cultural Studies perspective, this article considers the logics and dimensions involved in the process of production of an advertising campaign by the Ministry of Health. The collected data (in documentary research and interviews), analyzed, pointed that the process of production is composed by the articulation and tension between what is written on the rules and what is the everyday practices in a given social context. Besides, it's the aftermath of negotiations and disputes between the actors and institutions involved. The organizational logic stood out at the same time the health logic was attenuated, mainly, when related to the concept of health in our attention system.