The crossed fertilization of cognitive sciences, theories on change and persuasion with viral marketing: from the methodological state to the modeling test
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2020
- handle: 10670/1.7a8b0e
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theories on change and persuasion media firm and brand strategy’s management Internet viral marketing communication marketing: Segmentation and consumer behavior advertising and the innovation diffusion cognitive sciences internet theories on change and persuasion media firm and brand strategy’s management communication viral marketing marketing: Segmentation and consumer behavior advertising and the innovation diffusion cognitive sciencesSujets proches
Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, StoreCiter ce document
Mohamed Moustafa, « The crossed fertilization of cognitive sciences, theories on change and persuasion with viral marketing: from the methodological state to the modeling test », Recherches en Sciences de Gestion, ID : 10670/1.7a8b0e
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Résumé
Marketing proceeding to an attitude change for a product is rooted in cognitive sciences, social psychology, advertising, and theories on change and persuasion. The connected (or not) customer more or less agrees with the change, that way, it is possible to influence the state. We primarily try to convince him with a proper argumentation, well chosen, without advertising discussion, without uniform communication. Therefore, how to decline this in marketing terms and make sure the majority “integrate without difficulties” to any commercial, virtual or physical novelty, knowing that all of them are equal to change ? There are multiple paths to achieve this.