Fiche du document
18 mars 2024
- handle: 10670/1.7ck0ib
- hal: hal-03340176
info:eu-repo/semantics/OpenAccess
Mots-clés
Bilateral oligopoly Countervailing buyer power Bargaining Antitrust policy C - Mathematical and Quantitative Methods/C.C7 - Game Theory and Bargaining Theory/C.C7.C78 - Bargaining Theory • Matching Theory D - Microeconomics/D.D4 - Market Structure, Pricing, and Design/D.D4.D43 - Oligopoly and Other Forms of Market Imperfection L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L11 - Production, Pricing, and Market Structure • Size Distribution of Firms L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L13 - Oligopoly and Other Imperfect Markets L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L14 - Transactional Relationships • Contracts and Reputation • Networks L - Industrial Organization/L.L4 - Antitrust Issues and Policies/L.L4.L41 - Monopolization • Horizontal Anticompetitive Practices L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L81 - Retail and Wholesale Trade • e-CommerceSujets proches
Negotiations Bargaining Haggling Negotiating Higgling Dickering Industrial economics Market structure Bargaining Labor negotiationsCiter ce document
Hugo Molina, « Buyer Alliances in Vertically Related Markets », HAL-SHS : économie et finance, ID : 10670/1.7ck0ib
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Résumé
Alliances of buyers to negotiate input prices with suppliers are commonplace. Using pre- and post-alliances data on bottled water purchases, I develop a structural model of bilateral oligopoly to estimate the effects of three alliances formed by retailers on their bargaining power vis-à-vis manufacturers and retail prices paid by consumers. The results provide evidence of a countervailing buyer power effect that reduces retail prices by more than 7%. Exploring determinants of buyer power, I find that changes in the bargaining ability of retailers play an important role in the countervailing force of the alliances, which otherwise would not have been profitable.