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1 décembre 2010
- handle: 10670/1.7epeiz
Ce document est lié à :
10.4067/S0718-27242010000400003
info:eu-repo/semantics/openAccess
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Applied science Arts, Useful Useful arts Science, AppliedCiter ce document
Sumeet Gupta et al., « Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies », Journal of Technology Management & Innovation, ID : 10670/1.7epeiz
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Résumé
For technologies such as electronic commerce, mobile payments, internet and mobile banking etc. customers are concerned about security issues that arise as a result of adoption of these technologies. However, in practice, we find that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using the technology. Understanding their relative roles in technology adoption will help technology developers focus their efforts on either of them to improve technology adoption. Results of this study reveal that in adopting a technology, customers are guided more by the perception of control rather than by the perception of risk. Implications for theory and practice are discussed.