The Pepsi-Cola Pavilion, Osaka World’s Fair, 1970

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In the different World’s Fairs over the years, people have always been in contact, at first hand, with new machines and processes. During the ninetieth century, World’s Fairs celebrated the civilization of the machine and the new applications of steel, glass, rubber, elastic band, and aluminum. In 1876, telephone, typewriter and the sewing machine were presented to a puzzled public. Two years after, in Paris, Edison’s gramophone emitted music as the automobile and the electric bulb fascinated...

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