Figure 28 Three ways of telling the story of French wine and terroir using Greimas’s model and according to the viewpoints of three of its protagonists. Top, AOC winemakers attempt to protect French heritage from the onslaught of the new-world winemaking through a rule-based definition of terroir; bottom left, natural winemakers oppose a rule-based definition of terroir in order to let nature take back control; bottom right, new-world winemakers oppose a rule-based definition of terroir to please the consumer
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2021
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controversy mappingSujets proches
Winemakers Wine merchants Wine makersCiter ce document
Tommaso Venturini et al., « Figure 28 Three ways of telling the story of French wine and terroir using Greimas’s model and according to the viewpoints of three of its protagonists. Top, AOC winemakers attempt to protect French heritage from the onslaught of the new-world winemaking through a rule-based definition of terroir; bottom left, natural winemakers oppose a rule-based definition of terroir in order to let nature take back control; bottom right, new-world winemakers oppose a rule-based definition of terroir to please the consumer », HAL-SHS : histoire, philosophie et sociologie des sciences et des techniques, ID : 10670/1.7rugub
