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2017
- ISIDORE Id: 10670/1.8067cb...
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Strategic intent (Strategic planning) Planning, Strategic Goal setting (Strategic planning) Strategic management Voluntary organizations Networks (Associations, institutions, etc.) Organizations Voluntary associations Institutions, associations, etcCiter ce document
Philippe Schäfer et al., « CSR as a project: A way to “regenerate” strategic management? », Revue internationale de psychosociologie et de gestion des comportements organisationnels, ID : 10670/1.8067cb...
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This article aims to demonstrate that CSR, as a project, could “regenerate” strategic management. Through the prism of the “Project-Based View” approach, we analyze the ISO 26000 way to implement CSR within an organization. In doing so, we demonstrate that this approach is a project that causes the structures of organizations to evolve by expanding their aims. Such aims are no longer limited to shareholders’ expectations, but integrate all stakeholders, social issues, and long-term issues. This research is based on two longitudinal case studies: two action research projects carried out over a period of three years in two organizations operating in the food industry and in the social economy respectively.
