How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?: Policy Brief.
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31 mars 2022
- handle: 10670/1.831qw0
- hal: hal-03704609
http://creativecommons.org/licenses/by-nc-nd/
Mots-clés
Fair trade Consumption Value chainsSujets proches
Marriage, Promise of EngagementCiter ce document
Allison M. Loconto et al., « How can Fairtrade maximize demand and positive producer impact through its supply chain and business engagement?: Policy Brief. », HAL-SHS : sociologie, ID : 10670/1.831qw0
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Résumé
Traders are key - producer level impacts depend on volumes sold to and by traders on fairtrade terms• Most traders have fairtrade as their core mission or as a mission-driven csr strategy• Fairtrade engagement does change companies' supply chain behavior• Company size matters - micro and large companies are the most engaged• Traders do not believe that their benefits come from standards compliance, but rather from project based partnerships• Consumers value bananas, cocoa and coffee differently; they are not willing to pay the same fairtrade price for different products.