The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry La contribution d'internet au positionnement stratégique des petites entreprises dans l'industrie du tourisme
Fiche du document
2015
- handle: 10670/1.83552u
- hal: hal-01278933
- doi: 10.1504/IJESB.2015.069698
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1504/IJESB.2015.069698
info:eu-repo/semantics/OpenAccess
Mots-clés
Internet Small Businesses Tourism Websites Tourism websites Small firms Tourism industry ICT Strategic positioning Tourist accommodation firms Sites touristiques Petites entreprises Industrie du tourisme TIC Positionnement stratégique Hébergement touristique L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L11 - Production, Pricing, and Market Structure • Size Distribution of Firms L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L83 - Sports • Gambling • Restaurants • Recreation • Tourism L - Industrial Organization/L.L8 - Industry Studies: Services/L.L8.L87 - Postal and Delivery Services M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M15 - IT ManagementSujets proches
Tourist traffic Tourism--Economic aspects Tourist trade Tourist industry Holiday industry Tourism industry Operators, Tour (Industry) Tourism operators (Industry) Tour operators (Industry) Visitor industry Travel industryCiter ce document
Véronique Favre Bonte et al., « La contribution d'internet au positionnement stratégique des petites entreprises dans l'industrie du tourisme », HAL-SHS : droit et gestion, ID : 10.1504/IJESB.2015.069698
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Résumé
Small and medium-sized enterprises (SMEs) represent a significant share of firms in industrialised countries. However, little work is available concerning small businesses (SB) that have less than 50 employees (according to the majority of official definitions). ICT are considered a contributing factor in the renewal of competitiveness, in particular by reducing constraints that bear on SMEs. In this context, one can ask under what conditions the implementation of a website may change the strategic positioning of small accommodation businesses in the tourism sector.