A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective
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Date
2012
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- handle: 10670/1.8yq9of
- halshs: halshs-00849796
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info:eu-repo/semantics/OpenAccess
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new affinity measure based the personality brands newspapers/magazine brands a French PerspectiveSujets proches
Mechanical perspective Linear perspective Architectural perspective Personality traits Personal identity Personology Personality theory Traits, Personality Frenchmen (French people) Biography--Psychology Personality Biography--CharacterCiter ce document
Pierre Valette-Florence et al., « A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective », HAL-SHS : droit et gestion, ID : 10670/1.8yq9of
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The targets of advertising have been traditionally defined through socio-demographic criteria such as age, gender and social class. These criteria serve as a means primarily for reaching a brand's existing or potential customers as effectively as possible.....