Theoretical Definition of an Experimental Measure of Effective Attention

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2017

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Pierre Garrouste et al., « Theoretical Definition of an Experimental Measure of Effective Attention », Revue économique, ID : 10670/1.94265a...


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The allocation of attention should be studied through two complementary dimensions: 1) the amount of attentional resources that the individual allocate in the decision-making process and 2) the level of effective attention revealed by the quality of the decision-making process. In the literature, experimental studies measure mainly the first dimension while theoretical papers deal with the second, without the correspondence between these two dimensions being obvious. Our contribution aims to theoretically define a measure and propose an experimental method able to quantify effective attention and study the attention allocation process. Classification JEL : C91, D83, D03.

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