The Chemins de la Culture, Bourg-en-Bresse For a hypermedia LANDSCAPE

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Roland Barthes reminds us, while introducing the purpose of his book Fragments A Lover's Discourse, written in 1977, that dis-course — making sense out of our confuse expression —, is "originally the action of running here and there, they are coming and going, approaches, intrigues" . When we’ve sought to deploy a hypermedia system upon the territory of Bourg-en-Bresse, the idea is then to create short cuts & cross roads, related of course to the wishes of the inhabitants to seize emblematic places of culture but to actualize public places, meeting points for being and feeling togetherness. The exchange of ideas means not a common dis-court but a collective approach of discursivity able to re-tribute the multiplicity of infra-talks caught beneath watchwords. The Chemins de la Culture were forged within such a desire. How to create a hypermedia LANDSCAPE between art and communication, closely linked to the development of a new cultural policy in a relatively small of France: Bourg-en-Bresse? Xavier Marcon, Director of Cultural Affairs, writes about this project that its purpose is "to define an organizational matrix that is both physical and symbolic”. This one, "materialized above the territory, will ensure a continuous sectorial animation of public space by relying on the strong components which ensure the cultural diversity of the territory. It will allow the establishment of diversified paths from a cultural form to another, a cultural practice to a cultural expression, all with a constant concern for physical accessibility to symbolic, for the right to culture to be effectively invented and implemented, with, by and for the people. This device could therefore be seen as a life-size programming schedule established in the urban area itself. [...] This would also be the opportunity to work with the university itself to help its theorization one hand (the institution needs a theoretical ownership of its shares to inform its choice and take a step back from the polis itself) and / or students to work for the development of urban installation and stenography, co-related by technology on the territory: working at the crossroads of urban signage, the artwork, the cultural action in the making of its own process and an innovative institutional communication" ...