Fiche du document
2012
- ISIDORE Id: 10670/1.9a16f2...
Cairn
Sujets proches
Communication, Primitive Mass communicationCiter ce document
Lolita Rubens et al., « Persuasion, Commitment, or Both? Promoting Willingness to Act for the Environment », Revue internationale de psychologie sociale, ID : 10670/1.9a16f2...
Métriques
Partage / Export
Résumé
The purpose of this article is to complement works on binding communication which demonstrate that by adding a binding act to classic persuasion approaches, one increases the chance of changes in behaviour. However, they did not answer an important question: does binding communication, which is already considered to be more effective than persuasion on its own, also have a greater impact than commitment on its own? A manipulation on the pro-environmental behaviours of 165 students in Paris shows that it does. The participants who sign a flyer and read persuasive information (binding communication) have higher behavioural intentions than those who only sign the flyer (commitment-only condition) and those who read persuasive information (persuasion-only condition). The different possible explanations of this result are discussed.
