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5 janvier 2018
- handle: 10670/1.9d6bvo
- Farmer, Yanick (2018). « Ethical Decision Making and Reputation Management in Public Relations ». Journal of Media Ethics, 33(1), pp. 2-13.
Ce document est lié à :
http://archipel.uqam.ca/12464/
Ce document est lié à :
10.1080/23736992.2017.1401931
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Industries--Public relations Business--Public relations PR (Public relations) Administration Moral philosophy Science, Moral Morals Ethics, Primitive Philosophy, Moral Morality Deontology Ethology Decision (Psychology) Decision processes Making decisions Decision analysis Management--Decision making Deciding Management decisions Moral ideas Religion and ethics Biography--Character Knowledge--Ethics moraleCiter ce document
Yanick Farmer, « Ethical Decision Making and Reputation Management in Public Relations », UQAM Archipel : articles scientifiques, ID : 10670/1.9d6bvo
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Résumé
To support members who frequently grapple with ethical issues, a number of PR professional associations developed models for ethical decision mak- ing that they make available to members for reference and professional development purposes. However, the models put forward are, clearly, inadequate for tackling more complex ethical issues. The purpose of this study is thus to supply theoreticians and practitioners with conceptual tools for more effectively thinking through this complexity in ethics decisions. In meeting this objective, we initially set out a conceptual framework that comprises the model’s field of application and theoretical underpinnings, as well as advanced techniques for weighting, balancing interests and mana- ging reputation. In tandem with the theorization, we look at some applica- tions for the conceptual framework through case studies.