Social influence: The Usage History heuristic

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info:eu-repo/semantics/altIdentifier/doi/10.2139/ssrn.4226526

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Bary Pradelski, « Social influence: The Usage History heuristic », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.2139/ssrn.4226526


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Individual behavior such as choice of fashion, adoption of new products, and selection of means of transport is influenced by taking account of others' actions. We study social influence in a heterogeneous population and analyze the behavior of the dynamic processes. We distinguish between two information regimes: (i) agents are influenced by the adoption ratio, (ii) agents are influenced by the usage history. We identify the stable equilibria and long-run frequencies of the dynamics. We then show that the two processes generate qualitatively different dynamics, leaving characteristic 'footprints'. In particular, (ii) favors more extreme outcomes than (i).

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