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Bary Pradelski, « Social influence: The Usage History heuristic », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.2139/ssrn.4226526
Individual behavior such as choice of fashion, adoption of new products, and selection of means of transport is influenced by taking account of others' actions. We study social influence in a heterogeneous population and analyze the behavior of the dynamic processes. We distinguish between two information regimes: (i) agents are influenced by the adoption ratio, (ii) agents are influenced by the usage history. We identify the stable equilibria and long-run frequencies of the dynamics. We then show that the two processes generate qualitatively different dynamics, leaving characteristic 'footprints'. In particular, (ii) favors more extreme outcomes than (i).