1 juillet 2016
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2015.10.002
Gregoire Croidieu et al., « How do creative genres emerge? The case of the Australian wine industry », HAL-SHS : économie et finance, ID : 10.1016/j.jbusres.2015.10.002
The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.