Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors
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2016
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- handle: 10670/1.9nzpzf
- hal: hal-01450934
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Sustainable development Contingency theory Customer orientation Empirical research Studies Retailing Market orientation Research Mediation Consumer behavior Variables SustainabilitySujets proches
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Sanja Pekovic et al., « Customer orientation and firm’s business performance : A moderated mediation model of environmental customer innovation and contextual factors », HAL-SHS : droit et gestion, ID : 10670/1.9nzpzf
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The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.