2018
Patricia Paola Fernández-Menco et al., « BUSINESS PLAN FOR THE CREATION OF A COMPANY DEDICATED TO THE GENERATION OF STUDENT SOLUTIONS OF UNIVERSITYACCOMMODATION SUPPORTED IN THE USE OF TIC. », HAL-SHS : sciences de l'éducation, ID : 10670/1.9rh1u2
The purpose of this document is to formulate a business plan for the creation of a company focused on the solution of the university student accommodation needs, through the use of information and communication technologies. For this, an analysis of the macro and micro environment was carried out, to identify opportunities and threats, a market study was elaborated in Bucaramanga and its metropolitan area to analyze the demand and supply, a technical and administrative analysis was developed, applying a survey to a student sample of 327.