Governance of sustainability standards in new farmers collective’s brands: the case of Occitania dairy sector: Farmers’ brands and sustainability standards La gouvernance des standards de durabilité dans les nouvelles marques collectives portées par des producteurs : le cas du secteur laitier en Occitanie
Fiche du document
27 novembre 2023
- handle: 10670/1.a155ay
- hal: hal-04420591
- doi: 10.34746/cahierscostech179
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.34746/cahierscostech179
Mots-clés
Governance sustainability standards farmers' brands Occitanie dairy sector Gouvernance standards de durabilité marques de producteurs Occitanie bovin lait Q - Agricultural and Natural Resource Economics • Environmental and Ecological Economics/Q.Q1 - AgricultureSujets proches
Sustainability scienceCiter ce document
Tiago Teixeira da Silva Siqueira et al., « La gouvernance des standards de durabilité dans les nouvelles marques collectives portées par des producteurs : le cas du secteur laitier en Occitanie », HAL-SHS : économie et finance, ID : 10.34746/cahierscostech179
Métriques
Partage / Export
Résumé
This paper questions the implementation of sustainability standards in five brands established by farmers collectives located in Occitania, France. It analyses the content of the standards and their governance. It is based on a qualitative approach using semi-structured interviews and an analysis of documents regarding each brand’ standards. It uses a framework based on the literature about the governance of international sustainability standards in agriculture. Our results highlight the variety of the standards adopted and their hybrid public-private governance. These new brands not only display the image of a local product but also integrate environmental claims, using both predefined general standards and tailor-made ones.