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2019
- handle: 10670/1.a6ck0n
- hal: hal-02290001
Mots-clés
consumption digital experience target marketing big data racial identity crowd-based markets J - Labor and Demographic Economics/J.J1 - Demographic Economics/J.J1.J15 - Economics of Minorities, Races, Indigenous Peoples, and Immigrants • Non-labor Discrimination O - Economic Development, Innovation, Technological Change, and Growth/O.O3 - Innovation • Research and Development • Technological Change • Intellectual Property Rights/O.O3.O33 - Technological Change: Choices and Consequences • Diffusion Processes M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingSujets proches
Technological change Breakthroughs, Technological Innovations, Industrial Technological breakthroughs Technical innovations Innovations, Technological Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Guillaume D. Johnson et al., « Race in the Marketplace - Crossing Critical Boundaries », HAL-SHS : droit et gestion, ID : 10670/1.a6ck0n
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Résumé
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.