The Globalization Strategy of a Chinese Multinational: Huawei in Mexico

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Date

2016

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Frontera Norte

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Ce document est lié à :
http://www.redalyc.org/revista.oa

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REDALYC : Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

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Red de Revistas Científicas de América Latina y el Caribe, España y Portugal

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Frontera Norte

Mots-clés Und

Multidisciplinarias (Ciencias Sociales) Huawei México customizations telecommunications Internationalization

Sujets proches En

Global cities Internationalization Globalisation

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Jordy Micheli et al., « The Globalization Strategy of a Chinese Multinational: Huawei in Mexico », Frontera Norte, ID : 10670/1.a9ff17...

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Huawei, a multinational company from c hina, represents a form of globalization that dif fers from classical internationalization patterns. i t began operations in m exico only 14 years after its founding in china; this represented one more step in its initial strategy of expanding into emerging economies. This article, using information gathered from interviews and observa - tions that took place during 2014, outlines a general description of Huawei's international - ization strategy, and examines its assembly and logistical operations, as well as its processes of customization and innovation.

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