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20 août 2021
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- handle: 10670/1.agrjt8
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World literature Western literature (Western countries) Belles-lettresCiter ce document
Caroline Marie, « Becoming Books: Playing with Literature on Display? », MuséaLitté, ID : 10670/1.agrjt8
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In France, '#Bookfaces' were popularised on Instagram by the famous book shop Mollat, based in Bordeaux. But what does such a trend say about our relationship to literature? © Clémence Varène ‘#Bookface’ posts have proved a useful marketing tool for many bookshops. Having blossomed into a worldwide trend, the hashtag now attracts people from across the globe. “Tourists from all over the world are coming to the shop specifically because of Bookfaces,” explains Emmanuelle Robillar, Project a...