Consumer Kids : the influence of the commercial world on our children

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1 novembre 2009

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Agnès Nairn, « Consumer Kids : the influence of the commercial world on our children », HAL-SHS : droit et gestion, ID : 10670/1.apwx7e


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Marketing to children is big business and the commercial world has become an integral part of young people's everyday lives This has raised concerns around the world, particularly by teachers who are faced with reconciling the values of profit-motivated consumption with those of socially-motivated education. This article considers some of the key issues and proposes an agenda for a robust, inclusive public debate.

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