Sustainable Tourism Products Distribution: Optimal Pricing and Branding Strategies

Résumé En

This paper considers the issue of sustainable tourism products distribution by an intermediary, offering as well traditional, i.e. not necessarily environmentally friendly, products. Given the complexity of demand's heterogeneity and its characteristics, the intermediary faces multiple strategic choices. Considering the contributions of related literature, this paper's positioning is indicated. Then, in the third section the motivations of this study are presented, followed by the presentation of the model, in section 4 and, some of the first results in section 5. Finally, future developments are described in the concluding section, tending to indicate optimal pricing and branding strategies in different cases depending on demand's characteristics and forms. Malgorzata Ogonowska is currently a PhD student and lecturer in economics at the University of Nice – Sophia Antipolis, at GREDEG Research Department, in France. This paper corresponds to the third chapter of the thesis, entitled " Re-intermediation and Pricing Strategies in e-Tourism " , that is nearly completed. Her main research questions are pricing and distribution strategies of niche products in the e-tourism sector. Her emphasis has been placed on new methods of price discrimination implemented by tourism intermediaries.