The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes
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29 avril 2019
- ISIDORE Id: 10670/1.c1e518...
- hal: hal-02509320
- doi: 10.1111/ijmr.12198
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info:eu-repo/semantics/altIdentifier/doi/10.1111/ijmr.12198
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Corporate social responsibility Corporations--Social responsibility Industries--Social responsibility Social responsibility, Corporate Corporate accountability CSR (Corporate social responsibility) Business--Social responsibility Social responsibility of industry Corporate responsibility Mechanical perspective Linear perspective Architectural perspective PapersCiter ce document
François Maon et al., « The Dark Side of Stakeholder Reactions to Corporate Social Responsibility: Tensions and Micro‐level Undesirable Outcomes », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10.1111/ijmr.12198
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Résumé
With a review of literature on corporate social responsibility (CSR) and its micro‐level impacts, this paper proposes an integrative framework to map undesirable relational outcomes of CSR activities on internal (employees) and external (customers) stakeholders. By adopting a paradox‐based perspective, the authors determine that unexpected, adverse stakeholder reactions to CSR are driven primarily by either performing or belonging tensions, related to exchange‐ and identity‐based stakeholder concerns, respectively. Specifically, contextual and personal influences can trigger and explain undesirable relational outcomes of CSR. On this basis, this paper offers a research agenda for developing a more refined understanding of CSR‐related tensions and a more nuanced perspective on the business case for CSR.
