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2023
- ISIDORE Id: 10670/1.c8ddbe...
- halshs: halshs-03962599
- doi: 10.1016/j.serev.2023.100017
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.serev.2023.100017
info:eu-repo/semantics/OpenAccess
Mots-clés
Sports Economics Ticket pricing TV rights supportersSujets proches
Radio vision TV Pastimes Field sports Recreations Commercial products--Prices Commodity prices Price theory Justum pretium Price policy, Industrial Retail pricing Price policy People Man Humanity (Human beings) Human race Mankind Homo sapiens Humankind Humans Pattern Model Athletics bludgeon tête de massueCiter ce document
Luc Arrondel et al., « Economic analysis of the 12th man: should the fans be paid? », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.1016/j.serev.2023.100017
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Résumé
The paper provides a theoretical sports league model to study the pricing of tickets. It considers the trade-off between maximizing match day revenues, through high prices, and maximizing the support of the most demonstrative fans, through low prices. These spectators, the “ultras” contribute to the competitive level of the club along with team-level talent, and therefore indirectly increase the number of victories, hence the revenue from TV rights. We model the role of effusive spectators and show that, in a non-cooperative Nash equilibrium, it may be optimal for the club to subsidize their presence in order to take full advantage of the 12th man effect.
