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- handle: 10670/1.cceqsm
- hal: hal-01601831
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Competitive Advantage Innovative technologySujets proches
Applied science Arts, Useful Useful arts Science, Applied Military strategyCiter ce document
Xavier Lecocq et al., « Competing with ordinary resources », HAL-SHS : droit et gestion, ID : 10670/1.cceqsm
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One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.