2021
Cairn
Rubén Molina Sánchez et al., « Perspectivas del emprendimiento y creación de empresas frente a las aportaciones de Edgar Morin: pensamiento complejo y la disonancia paradójica », Projectics / Proyéctica / Projectique, ID : 10670/1.cnhvel
One hundred years after the existence of Edgar Morin, the academic and scientific community recognizes the work and the impact of its premises in research, the generation of entrepreneurship and company creation knowledge. ,The discussion will focus on the next question: What are the cognitive processes of complex thinking and paradoxical dissonance in entrepreneurship when approaching your project and your action? The objective of the article is to present the encounter between the study of entrepreneurship and the creation of companies with the thought of E. Morin, to develop the perspective of complex thinking and in our case the paradoxical cognitive dissonance. The work is organized in the first, the existence of a complexity that is born in the spirit of the entrepreneur and that makes possible the existence of paradoxical dissonance in the entrepreneur's thinking. Finally, we propose the design to direct the entrepreneur's thinking and help him to represent, define and problematize your business project.