Willingness to pay of committed citizens: A field experiment

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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.ecolecon.2014.04.014

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Pay, Willingness to

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Dominique Ami et al., « Willingness to pay of committed citizens: A field experiment », HAL-SHS : économie et finance, ID : 10.1016/j.ecolecon.2014.04.014


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In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

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